ABOUT US

 tic, theindiancause, handcraftedlove, shoplocal , madeinindia , vocalforlocal, bevocalshoplocal, womensfashion , womenswear, sustainablefashion, slowfashion , ethicalfashion , sustainableclothing ,  , everydaywear, Dresses,indian handcrafted products

TIC is an affordable lifestyle product brand. Product designed for Good is the belief that product looks good when it’s made ethically and with care. It’s the simple truth our business is built on. We consider every detail – from our 100% vegan raw material, to our sustainably sourced, recyclable or compostable packaging. Our virtues extend beyond the product, as our handcrafted products create employment for artisans across the country.

Timeless style and sustainable fashion is what makes us different. We believe that fashion should not cost the Earth. We consider every detail – from our 100% local sources, Environmentally Degradable Materials and our recyclable packaging.

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CONSIDERED MATERIALS

We choose sustainable and upcycled fabrics as far as possible, resulting in less waste and ultimately a smaller carbon footprint.

Our effort to be responsible is certainly an ever-evolving work in progress, but we hope everyone will take a step in the right direction with us!

 tic, theindiancause, handcraftedlove, shoplocal , madeinindia , vocalforlocal, bevocalshoplocal, womensfashion , womenswear, sustainablefashion, slowfashion , ethicalfashion , sustainableclothing ,  , everydaywear, Dresses,indian handcrafted products

REDUCING WASTE

Our debut collection gave purpose to a rainbow of unused remnants. We collaborated with crafts people from across India, to transform their leftover fabric into new products. This sustainable spirit, using unconventional materials continues today.

We use all our textile waste, an otherwise valueless material, and recycle it into sustainable products. Instead of sending material to the landfill, we challenge ourselves to make something new. In our closed-loop system, every remnant has a purpose. We design and make, guided by one mission—to find design-led solutions to the problem of textile waste. We endeavor to close each of our loops and turn every line into a circumference.

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CONSIDERED PACKAGING

We try to be as thoughtful about the materials that we use for our packaging as we are with our collections and are constantly looking for innovative ways to minimise our use of virgin plastic and paper.

None of our products come in plastic packaging. Our bags are packed in recyclable paper and clothing comes with a reusable cotton bag. The cloth bag is secured with a recycled paper cardboard box. Wherever possible, we use recycled paper to package our shipments. However, in instances where we feel it is necessary to further support items during shipment, we do use bio-degradable plastic bags. The goal is to reduce, but if necessary to reuse. 

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CRAFT & COMMUNITY

Our products are the innovative fusion of Indian craft heritage & contemporary design approach. We collaborate with artisans from across India, to blend their high quality craftsmanship with our unique designs.

By personally travelling to each cluster and using local expertise, we establish sustainable relationship with our artisans to be able to deliver these products at an exceptional value to you! The Indian Cause supports ethical suppliers and sustainable practices. We choose to use natural materials and traditional craftsmanship with an emphasis on sourcing elements locally with fair pricing, making our products beautiful and unique

 tic, theindiancause, handcraftedlove, shoplocal , madeinindia , vocalforlocal, bevocalshoplocal, womensfashion , womenswear, sustainablefashion, slowfashion , ethicalfashion , sustainableclothing ,  , everydaywear, Dresses,indian handcrafted products

MAKE IT LAST

We invest in quality over quantity, creating timeless collections, which can be cherished forever. We pride ourselves on producing small sustainable runs of collections, acting against fast fashion. We strive to design timeless and durable styles.

Each collection, several quality control tests are performed on all new styles. We also appropriate ourselves these styles and test them in our daily lives. By doing this, we test the wear and tear of our materials and make sure that our products are as functional and resistant as they are fashionable. The designs are well thought out and meant to be practical. Furthermore, thanks to their durability and strength, our products can last a very long time and, hence, are sustainable products.